Creative freedom, independence and a shared vision of fashion inspired François Chastang and Arnaud de Louvencourt to create National Standard in 2010.
National Standard is part of a new generation of creative and independent Paris-based brands, called „commune de la mode“.
The founders have tapped into their experience in the world of fashion and luxury to construct a global brand, developed around footwear, and in particular the collections key item, the sneaker.
For François Chastang and Arnaud de Louvencourt, the simplicity and quality of their designs is a priority.
They place an intense focus on details and high-quality materials when creating their products, utilizing smooth nappa, sueded nappa, grained, patent and vintage leathers, and nubuck.
Colors are neutral, natural, and always combined in the right shade: coal, graphite, cement, mink, taupe, off-white, all set off with sometimes electric injections of contrast color monochrome looks.
The fusion of details like quilted, contrast colored ankles and waxed laces creates a balance between originality and aesthetic purity.
„We managed to find the perfect manufacturing partner. This vital step allowed us to realize our ambitions, refine our products and define our style“. Enabling the founder's hands-on participation in all aspects of the process ensures a premium quality product,
The collection has met with instant success and François and Arnaud have proven to be on the right path to express their independent designers skills on the lookout to set a new standard.