Deus ex Machina (God from the Machine) was founded 2006 in Australia. Customized Motobikes were the first roaring projects realized by Deus.
The self projection of Deus ex Machina is much more than a brand: it’s supposed to be culture defined by open minded being and enthusiasm.
Deus (“day-us”) celebrates a culture of creativity, not set out to sell custom parts and hand-built motorcycles only. The Deus ex Machina showroom/cafe/headquarters in Sydney soon developed into a shrine to meet with a bunch of people infected by street-honest industrial art.
The Deus philosophy is based on an era before monetary slaughterness of pursuits of fun – motorcycling, surfing, skateboarding, whatever – were welcomed under the Deus roof.
Respect for the honesty and enjoyment of the machine and people living their dreams of individuality, authenticity, heart and enthusiasm. A simple and sincere concern that spread Deus ex Machina across the world.
Since it's foundation Deus has spread its own flavour of postmodernism around the globe, seeking to develop a forward-thinking attitude.